Micro Module: AI in Marketing

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Learning Objectives

After completing this Micro Module, students will be able to:

  • Identify the four Large Language Model (LLM) prompt types ⁠— text-to-text, text-to-visual, text-to-video, and text-to-audio 
  • Apply the appropriate rule(s) of engagement in real-world GenAI scenarios
  • Evaluate GenAI outputs in a real-world scenario using best practices for ethical decision-making
  • Revise generative AI outputs for accuracy, bias, and misinformation 
  • Create a variety of marketing and business materials using GenAI