Agorapulse - Calendar

02:01pm

There's an ongoing debate about whether LinkedIn algorithm changes affect everyone equally. (Do big accounts get hit harder? Do smaller accounts get a boost?)🤔 In our view, that's not quite the right question to ask. 𝐔𝐧𝐝𝐞𝐫 𝐭𝐡𝐞 𝐨𝐥𝐝 𝐬𝐲𝐬𝐭𝐞𝐦 Your post first went out to a slice of your subscribed audience, and depending on the early reaction, it either got pushed to wider and wider circles (or it didn't). 𝐔𝐧𝐝𝐞𝐫 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐬𝐲𝐬𝐭𝐞𝐦 (Broadly speaking), your post gets analyzed for what it's actually about and whether it's consistent with your area of expertise. From there, it's matched with people who are genuinely interested in that topic, and how they engage with it still shapes how far it travels next. Here's what we think: subscriber count now matters less than relevance. In fact, if you've ever checked who liked your post first, you may have noticed that early reactions now sometimes come from people who don't even follow you. The upshot: No matter how big your audience is, publishing relevant content backed by real expertise now works in your favor. (Or, if you prefer the glass-half-empty version: publish shallow, scattered content, and the algorithm will hold you back, even if you're a "big deal. ») We happen to think that's a good thing.