Understand the Scenario
Tasks:
- Reach Revenue Goal — Generate a total of $20,000 in revenue across all campaigns.
- Optimize Existing Campaigns — Continue refining the American Dream product line's search and display campaigns.
- Research Audience & Merchant Center — Review Buhi's customer profiles and explore the Merchant Product Center to inform your strategy.
- Answer Marketing Questions — Respond to 3 digital marketing questions to apply your knowledge.
- Create a Shopping Ad Campaign — Launch at least one Shopping ad campaign to showcase product listings directly in search results.
- Optimize All Campaigns & Pages — Refine all campaign types and landing pages to maximize results.
- Spend the full $14,850 budget — Allocate across campaigns and formats effectively.
Goals
Ad Campaign Revenue Goal
Generate $20,000 or more in revenue using an expanded ad mix that includes shopping ads.
$20,000