Mimic App by Stukent

Understand the Scenario

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Tasks:

  • Optimize for Revenue — Adjust your campaigns to reach a combined total revenue of $10,000.
  • Improve Existing Campaigns — Continue optimizing the American Dream Backpack, Messenger, and Duffel campaigns.
  • Research Products & Audience — Review Buhi's customer profiles, the American Dream product line, and the new product landing pages.
  • Answer Marketing Questions — Respond to 3 digital marketing questions to apply your strategy knowledge.
  • Refine Landing Pages — Optimize all landing pages to improve user experience and ad relevance.
  • Create a Display Ad Campaign — Launch at least one interest-based display ad campaign for the American Dream Backpack.
  • Spend the full $7,500 budget — Allocate strategically across all four campaigns.

Goals

Ad Campaign Revenue Goal

Generate $10,000 or more in total revenue from ad campaigns.

$10,000

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