Understand the Scenario
Tasks:
- Optimize for Revenue — Adjust your campaigns to reach a combined total revenue of $10,000.
- Improve Existing Campaigns — Continue optimizing the American Dream Backpack, Messenger, and Duffel campaigns.
- Research Products & Audience — Review Buhi's customer profiles, the American Dream product line, and the new product landing pages.
- Answer Marketing Questions — Respond to 3 digital marketing questions to apply your strategy knowledge.
- Refine Landing Pages — Optimize all landing pages to improve user experience and ad relevance.
- Create a Display Ad Campaign — Launch at least one interest-based display ad campaign for the American Dream Backpack.
- Spend the full $7,500 budget — Allocate strategically across all four campaigns.
Goals
Ad Campaign Revenue Goal
Generate $10,000 or more in total revenue from ad campaigns.
$10,000