Tasks:

• Access Key Resources — Click "Review Documents" in the left-hand menu to support your campaign decisions.
• Research Product & Audience — Review Buhi's target audience and American Dream Backpack positioning to inform your campaign approach.
• Answer Marketing Questions — Respond to 3 questions to demonstrate your understanding of digital marketing fundamentals.
• Develop Keyword Strategy — Select 20—40 keywords and organize them in the Keyword Planner for targeting.
• Optimize the Landing Page — Ensure your Backpack product page is aligned with your ad messaging and conversion goals.
• Create a Search Campaign — Launch your first search ad campaign for the American Dream Backpack.
• Allocate Your Budget — Spend the full $1,200 on your campaign to maximize impact.